0333 241 3008 hello@rubica.co.uk

This privacy policy sets out how Rubica Change & Analytics Ltd. uses and protects any information that you give Rubica Change & Analytics Ltd. when you use this website.

Rubica Change & Analytics Ltd.is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Rubica Change & Analytics Ltd. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 27th April 2018.

Why do we collect your personal information?

We collect information to provide you with:

  • Our latest insights – including, but not limited to guides, whitepapers, videos, webinars and events.
  • To occasionally seek your input on how we can improve our products and services and develop new ones.

We also collect information so we can tell you about our products and services.

Some of your information is kept – please refer to the sections below to find out how we keep and use your data:

The type of Information we have

The information we have about you includes:

  • Your name and (if applicable) company name
  • Your role (if applicable) within your organisation
  • Your email address and phone number 
  • Your interests in our work including your subscription preferences and the Rubica Change & Analytics content you have accessed

Where do we get your information?

We collect information mainly when:

  • You sign up to receive our insights via online forms
  • Contact us via email, phone or via our website
  • You use our products and services 

We also collect information from other sources, including certified business partners, and through commercially or publicly available sources.

How we use your information

We use your information to keep in touch with you and to supply and improve our products and services. We will also use your information to tell you about products and/or services that we think may interest you.  In particular, this means using your information to:

  • Get in touch with you (e.g. sharing latest insights).
  • Look at markets, write reports or carry out market research.
  • Manage how you access and receive our information.
  • Look into any complaints or questions you may raise.
  • Tell you about a new service that we think may interest you
  • Check what you're interested in, so we can offer (and develop) relevant products and services.
  • Improve our (and third-party partner) products and services and develop new ones.
  • Send you information about our products and services (or those from selected third parties we think you'd be interested in) by phone, post, email, online banner advertising, or other ways.
  • Tell you about products and services from third parties that we think you'd be interested in.

For some of this marketing activity you can check and update your current preferences at any time by emailing hello@rubica.co.uk.

Why we keep hold of your information

There are certain reasons we have to keep hold of your information:

  • We keep information while you're a customer or after you've left us, but only as long as we need it for the purposes described above.
  • We keep information while we have reasonable belief that our products and services are of interest and/or relevant to you.

In each case, the length of time that we need to keep the information may be different, but we will only keep the information for as long as we need it.

Your rights

You have a number of legal rights in relation to the information that we hold about you, including:   

  • The right to request details of the information we have about you. You can do this by emailing: hello@rubica.co.uk
  • The right to withdraw your consent to the use of your information where we are relying on that consent (for example, you can opt out of receiving marketing messages from us). Please note that we may still be entitled to process your information if we have another legitimate reason (other than consent) for doing so e.g. related to a service/product you actively use.
  • The right to ask that we update your information if it is inaccurate or incomplete.
  • The right to ask that we erase your information in certain circumstances. Please note that there may be circumstances where you ask us to erase your information but we are entitled to retain it.   
  • The right to request that we restrict the processing of your information in certain circumstances. 

You can exercise your rights by contacting us at: hello@rubica.co.uk or writing to us at Rubica Change & Analytics, PO Box 8223, Reading, RG6 9RR

Marketing communications

If you don't want us to send you relevant marketing information, you can opt out anytime by clicking your mail preferences on an electronic communication, emailing hello@rubica.co.uk or writing to: Rubica Change & Analytics, PO Box 8223, Reading, RG6 9RR


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. 

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. 

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. 

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website

Links to other website

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.