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Written and published by Paul Frith
Director of Performance Measurement & Analytics


Transformational Change To Shift Performance 9

Evidence-based leadership is not about how to lead. It’s about what to give your attention to as you lead, and what you’re leading your organisation to. It’s not about how to communicate or inspire or direct or engage. It’s about how to use all these attributes to lead your organisation to high-performance. 

This guide explores the 3 habits of high-performing leaders and how you can embrace these habits to transform your operation into one that is higher-performing.




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What is a high-performance organisation?

As leaders of organisations, it’s easy to forget that performance isn’t about strategic plans, culture surveys, managing talent, and KPIs. It’s about the impact we create. Performance is about reaching our goals, fulfilling our mission, and achieving our vision, sooner and with less effort. 

High-performance is about doing this exceptionally well, all the time.

High-performance means routinely getting a high return on our investment in change and improvement initiatives. A high-performance sports team consistently wins. They’re not one-hit wonders or weekend warriors. 

For anyone seeking high-performance in any endeavour, there are specific focus areas that will help us progress along that journey. It’s a journey of learning what really matters most to focus on, of monitoring the measures that truly track what matters, and of finding more and more leverage in the change strategies to achieve what matters.

This paper explores a framework for how leaders can inspire their organisation’s journey to high-performance... 

It’s not about how to lead, it’s about what to lead.

Evidence-based leadership is not about how to lead. It’s about what to give your attention to as you lead, and what you’re leading your organisation to. It’s not about how to communicate or inspire or direct or engage. It’s about how to use all these attributes to lead your organisation to high-performance.

Organisational performance is one of the outcomes all leaders are responsible for. And how an organisation performs is evidenced by the results it achieves, not by the work it does. To truly know what results an organisation is achieving, and how it’s getting better at this over time, those results must be measured. Performance measures are evidence of the degree to which important results are occurring over time. Without good performance measures, we have no evidence. With no evidence, we can’t know. If we can’t know, we’re guessing. Evidence-based leaders don’t guess.

Evidence-based leaders give their attention to three habits of high-performance:

  • Focusing on the results that matter most, so they can fulfil the organisation’s mission and realise its vision.
  • Monitoring the right measures that tell them how those results are tracking, so they can know the next performance gaps to close.
  • Continually improving their organisation’s policies, processes, and systems, to leverage their finite resources for the biggest performance improvement.

These three habits are the foundation of how to inspire an organisation to perform better and better.

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Want to learn more about Evidence Based Leadership? Contact us to find out about our 1 day Evidence Based Leadership Workshop.


Leaders give attention to these three high-performance habits to set the direction for the organisation (Direction), to monitor evidence of its progress (Evidence), and to decide what change initiatives to invest in and execute (Execution). And giving attention to high performance is not just for leaders. It’s for everyone in the organisation. Everyone has to work in ways that help achieve the corporate direction. Everyone has to show up to work each day and know that they are contributing to something bigger and more important than their to-do list. Everyone has to get involved in tweaking and transforming the organisation so it can better fulfil its mission and realise its vision. 

There are three habits of high-performance that must become habits for everyone else in the organisation. They are organisational habits of high-performance: ownership of their contribution to the organisation’s direction (Decision), a focus on improving their processes to improve performance (Action), and continually searching for the best ways to make performance improve (Learning). Evidence-based leaders inspire their organisations to pursue and achieve high-performance, by first practicing the leadership habits of high-performance, and then leading everyone else to adopt the organisational habits of high=performance.

Mindsets of the three leadership habits of the higher performance organisation.

There are three habits that the evidence-based leader masters, in leading a high-performance organisation. These habits are Direction, Evidence, and Execution:

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EBL Leadership Habit 1: Direction is about articulating a measurable strategy.

To be measurable in a meaningful way, a strategy must be results-oriented, understandable to everyone, and ruthlessly prioritised. And then it becomes the kind of strategy people feel compelled to make reality.

The mindsets for Direction are:

Results, not actions. Writing strategic goals that are results-oriented, not action-oriented (action comes later).

No weasel words. Clearly articulating the strategic goals in language everyone will understand (they can’t buy in to what they don’t understand).

Be ruthless. Ruthlessly prioritising the strategic goals to focus on performance results that matter most, right now (the more goals you have, the fewer you’ll achieve).

EBL Leadership Habit 2: Evidence is about setting meaningful performance measures for each strategic goal.

Surprisingly, just about every strategic goal that matters can be made measurable, and measurable in a meaningful way. The most meaningful measures are quantitative, aligned to what matters, and focused on improvement.

The mindsets for Evidence are:

Learning, not judging. Using evidence to learn like a scientist learns, without judgement.

Evidence before measures. Designing measures as quantifications of the observable evidence of results.

Measure what matters. Only measuring what can be aligned to the priorities (mission, vision, and strategic goals).

EBL Leadership Habit 3: Execution is about getting the corporate strategy implemented and the strategic goals achieved.

The best strategy execution, that produces the highest return on effort and investment, uses the leverage of continuous improvement of business processes. It’s not about ‘bolting on’ new capability, it’s about unleashing what’s there.

The mindsets for Execution are:

Leverage, not force. Implementing or executing strategy based on working smarter, not harder.

Patterns, not points. Making strategy execution about removing and managing variability, not about hitting the numbers.

Processes, not people. Executing strategy to improve business processes and how work is designed, not controlling people and what work is done.

These habits are practised by evidence-based leaders, in their own domain of corporate strategy. And these habits are something that evidence-based leaders will inspire throughout the organisation, where corporate strategy is cascaded into business units and business processes.

Mindsets of the three organisational habits of the high-performance organisation.

To inspire the high-performance habits organisation-wide, evidence-based leaders encourage everyone to adopt the organisational habits of high-performance: Decision, Action, and Learning.

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EBL Organisational Habit 1: Decision is about helping people take ownership for the results that matter.

We haven’t really decided to achieve a result until we really feel a strong sense of ownership for that result. We help people take ownership for results by role- modelling ownership ourselves, by removing obstacles to their buy-in, and by giving them a clear line of sight to our corporate strategy. 

The mindsets for Decision are:

Cascade, don’t fragment. Creating a line of sight from every team to the corporate direction and delegating the authority to improve.

Buy-in, not sign- off. Communicating the corporate direction in a way that engages everyone.

Working on, not just in. Giving the authority (priority, time and resources) to work on the business and not just in it.

EBL Organisational Habit 2: Action is about helping people get the right things done to achieve the results that matter.

Every organisation is busy getting things done. But usually this busyness is just energy going around in circles, like water going down a drain. Getting the right things done seems hard, but it only requires a combination of causal analysis, practicality, and collaboration.

The mindsets for Action are:

Causes, not symptoms. Designing improvement actions that remove the constraints that limit capability, rather than compensating for lack of capability.

Practical, not perfect. Build the momentum of performance improvement by progressing when it’s 80 per cent perfect, rather than waiting for 100 per cent. 

Collaboration, not competition. Finding and fixing the problems that exist in the ‘white space’ on the organisational chart: the hand-over points between business units, functions and teams.

EBL Organisational Habit 3: Learning is about helping people work ON the business and not just IN the business.

Working on the business and not just in it does not come naturally to us. But the people who follow processes to perform the work are the best people to tweak and transform those processes so the work can improve. This happens when people have an experimental mindset, learn from failure, and succeed sooner.

The mindsets for Learning are:

Experiments, not assumptions. Never stop learning and discovering and re-understanding.

No failure, only feedback. Celebrating learning -— whether it comes from success or failure.

Iterate, don’t procrastinate. Setting shorter time frames and smaller goals to build the muscle of high- performance.

Measurement is the gravity that makes evidence-based leadership fall into place.

Gravity is a force that draws everything effortlessly toward a common centre. Well-designed performance measures are like gravity, drawing attention and energy and activity toward the common centre of the corporate direction: the mission and the vision and the strategic goals. Measurement does this because it’s very tangible, observable, sensory, and specific. And we are tangible and sensory beings. Good measures make sense to us.

The principles discussed in this white paper are all pulled together through the series of steps in a good organisational performance management process, with a heavy bias for measurement. But most organisations do not have a good performance management process, nor do they have any concept of what a good one looks like. They are overwhelmed by the typical struggles and bad habits and legacy frameworks that somehow have become common practice. Common practice isn’t correct practice.

But the result of correcting our practices is tremendous. A good organisational performance management process gives us vehicle for immediately putting into practice evidence-based leadership.


Rubica is a change management consultancy.
Learn more about our performance measurement work and how we apply it to our change programmes here.


About the author

Stacey Barr is a globally recognised specialist in organisational performance measurement. She discovered that the struggles with measuring business performance are, surprisingly, universal. The biggest include hard-to-measure goals, trivial or meaningless measures, and no buy-in from people to measure and improve what matters. The root cause is a set of bad habits that have become common practice.  

Stacey created PuMP®, a deliberate performance measurement methodology to replace the bad habits with techniques that make measuring performance faster, easier, engaging, and meaningful.