*Results map – a summary that gives you clarity on the cause and effect relationship of your performance measures and how they are effecting the fulfilment of your strategy.
The key benefit to our global team was that the Rubica process challenged our assumptions and built consensus about what we were truly trying to accomplish. What we needed to measure to drive success then quickly became clear so that we don’t need to repeatedly revisit the same discussions. Although the process is tried and true, Paul gave us a lot of flexibility in how we applied the thinking, which created a lot of internal ownership for the project.
Global Brand Director, Novartis